Real Estate Articles

Dr. Maya Bailey offers some excellent tips on putting polish into your personal appeal.

Preperation holds the key to making the most of listing opportunities.

New Coldwell Banker® Broker Survey Reveals Possible Disconnect in First-Time Home Buying Process

It is no longer sufficient to be at the "Center of the transaction." If a REALTOR® waits until the transaction, it is too late. To be at the center of the transaction, the REALTOR® must be at the "Center of the conversation" about real property and participate with consumers far in advance of the actual listing or sale.

Significant increase in Detailed Views and Interest associated with increased photo count confirms that more photos on a real estate professional’s website is engaging and directly impacts stickiness on the site.

A listing is merely a moment in time of the life of a property. MLS data is a subset of a larger body of data relative to a parcel of real property. Of value to REALTORS® and consumers is information about a parcel before the property is listed for sale.

Price changes motivation. A better offer will move an indifferent seller, just as a lowered price will help a kick-the-tires-type buyer.

If we decided to build the structures and organizations of today’s MLS from scratch, it would not look like what we have currently. Building an MLS is not the challenge; we have been doing it for years.

Fast is no longer good enough. Consumers searching for property online expect a response to their request in a very short and increasingly shorter time.

What will be required to build on the current solid foundation of today’s MLS? That decision is up to you.