California Assn. of REALTORS® Launches $2.3 Million Advertsing Initiative
The California Assn. of REALTORS® (C.A.R.) recently launched a Consumer Advertising Campaign highlighting the value REALTORS® bring to the transaction. Through a bold, new approach and theme -- “California REALTORS® -- We get it.” -- the campaign also will raise awareness of the REALTOR® brand and reinforce the professionalism of REALTORS® who belong to C.A.R.
The $2.3 million “California REALTORS® -- We get it.” campaign features four new radio spots; interactive Web banners placed on popular web sites; and search engine marketing on Yahoo! and Google directing consumers to a new web site, www.YourPieceOfCalifornia.com. The radio ads will air through Aug. 19; the on-line banners will run through Oct. 31.
“Developed expressly for consumers, www.YourPieceOfCalifornia.com reinforces the key messages of the radio ads while providing valuable information when buying or selling a home. The 2007 Consumer Advertising Campaign also includes print and HTML components C.A.R. members can use in their own direct mail and e-marketing efforts,” said C.A.R. President Colleen Badagliacco. “The Web site also reminds consumers why they should use a REALTOR® in all of their real estate transactions.”
C.A.R is one of the largest state trade organizations in the United States, with nearly 200,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.