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2009-08-04 14:46:00

Southland Regional Partners with Point2 on Listing Syndication Initiative


Point2 Technologies Inc. (“Point2”) and Southland Regional Association of REALTORS®, one of the largest real estate Associations in the United States today completed the implementation of a major program designed to extend advanced property listing syndication technology to more than 10,000 real estate brokers and agents in the San Fernando and Santa Clarita Valleys.
The partnership will allow Southland Regional Association members to automatically publish listings on nearly 300 search engines and websites, with a single click, optimizing property exposure on the Internet while enabling buyers nationwide to more easily find and research Southern California real estate on preferred real estate portals and on over 260 newspaper websites.
Users will also gain optional, seamless access to the full capabilities of the Point2 Agent platform, enabling them to more effectively capture and convert leads into revenue. Further elevating buyer experience online, subscribers will be able to augment and publish listings with up to 36 photos each, video and automatically created virtual tours.
“We are very pleased to lead the State of California with yet another world class initiative,” said Jim Link, Chief Executive Officer of the Southland Regional Association of REALTORS®. “Our partnership with Point2 on such an important initiative reflects our relentless determination and focus on our members’ success.”
“Southland Regional Association is leading the way in California. Point2 is proud to have been chosen to help enable and support their vision,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “As forward thinking organizations continue to adopt the Point2 Agent solution, the value of the REALTOR® will continue to increase as consumers realize the benefits of professional, cutting edge online marketing expertise in the buying and selling of real estate.”
Since launching its real estate MLS and Association partnership initiative six months ago, more than 65 organizations representing 250,000 REALTORS® and over 500,000 property listings in the United States have joined the Point2 program.
About Southland Regional Association of REALTORS®

The Southland Regional Association of REALTORS® is the "voice for real estate" in the San Fernando and Santa Clarita Valleys. Our mission is to provide products and services to our members so that they may successfully pursue the real estate profession with fairness, competency and high ethical standards, and, through collective action, promote the preservation of real property rights.
Founded in 1920, SRAR has grown to over 10,000 members and is one of the largest local REALTOR® associations in the country. All members of SRAR are members of the California Association of REALTORS® and National Association of REALTORS® and subscribe to a strict Code of Ethics. More information on SRAR can be found at
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries. Point2 also owns and operates the real estate consumer portal, Point2 Homes (), and the used heavy equipment marketplace. For ongoing news about Point2, please visit
Press Contacts:
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
Southland Regional Association of REALTORS®
David R. Walker
Media Contact
T. 818-635-9812

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